Aurora James’ Wildflower: A Different Kind of Founders Tale
Wildflower isn’t your typical founder story. Sebastian Kim
Aurora James’ ethereally beautiful face has been on the covers of fashion, business and news magazines worldwide for nearly a decade. Her story is that of the fairytale founder: James, Toronto-born and New York-based, building Brother Vellies from her bedroom into an internationally renowned, Vogue-championed success. But her new book, Wildflower: A Memoir, challenges this narrative. In telling her own story, James strips much of the gloss from her entrepreneurial journey and lays bare the devastating experiences she had as a child, moving between homes and surviving abuse by her stepfather.
It’s…
