NewJeans: How a K-pop group became an overnight fashion favorite
This article was originally published by The Business of Fashion, an editorial partner of CNN Style.
NewJeans may not have celebrated its first birthday yet, but the South Korean quintet behind the hit songs “Attention” and “Hype Boy” has become a need-to-know name in fashion circles.
In March alone, NewJeans’ members Minji, Hanni, Danielle, Haerin and Hyein, all still in their teens, have inked a global ambassadorship with Levi’s, appeared in a photo shoot for American Vogue and were appointed ambassadors for Seoul Fashion Week. And that’s just as a group. Individually, Hanni represents Gucci and Armani Beauty, Hyein works…
