The documentary ‘Bama Rush’ reminds us that clothes can send a message
CNN — Our nationwide fascination with #BamaRush all started with OOTDs. That’s Outfits of the Day, for the uninitiated. Every day of sorority recruitment at the University of Alabama in 2021, collegiate women showed off their Golden Goose sneakers, fluttery shorts from the Pants Store and Kendra Scott pendants. There were chunky wedges and flouncy dresses and Lululemon shorts to “run home” in; there were the funny mishaps and heartbreaking rejections. And we the audience were there for all of it, until the Southern sorority hopefuls became sisters (though some never made it to Bid Day). #BamaRush became wildly popular in August 2021 and once again in 2022 – the hashtag has been viewed more than 2.6 billion times on TikTok. Suddenly, millions of eyes were on this previously mysterious ritual that, despite the access provided...
