Uniqlo’s $20 Shoulder Bag Tops List Index of Fashion’s Hottest Products
Usually fashion’s It bags come from top luxury brands like Dior, Prada or Gucci — but not this season.
Uniqlo’s sell-out $20 shoulder bag was named the hottest product in the three months January through March by fashion tech company and shopping app Lyst, which analyzes web searches, product views and sales, and social media data to compile a ranking of the most buzzed about brands and products each quarter, dubbed ‘The Lyst Index.’
It came after the bag went viral on TikTok, generating 59 million views on the platform.
Prada Group topped the ranking of the hottest brands, with…
